ESQuisite Marketing WEBINAR

Thursday, December 8, 2022       12:00 PM – 1:00 PM

“Your 2023 Legal Marketing Plan in an Hour”

Presented by: Cady Darago and Ed Miller

1 Ethics Credit          Tuition: $50.00

To Register Email: cle@lehighbar.org

Go ahead! Fill out your Legal Marketing Plan and send it to Ed for a 30-minute review/discussion!

As legal marketing consultants, we will preach that you must think strategically and have marketing plans. The trouble with marketing plans and firm strategic plans is that much time, energy, and money go into creating them then, the plans sit on a shelf somewhere and never get implemented.

This webinar will toss the typical SWOT analysis and traditional marketing planning to the side, and walk you through creating a simple, effective marketing plan in less than an hour! Cut through the noise and focus on where you want your practice to be in Q1 2023, in 1 year, 5 years, 10 years, and beyond! Whether you are a solo practitioner or a lawyer at a large firm, a marketing plan is a must if you want to measure your success!

Cady Darago is a Founder and Managing member of ESQuisite marketing, a marketing agency providing a full range of services to law firms and individual lawyers. Prior to launching ESQuisite marketing in April 2019, Cady was the Marketing Manager of a mid-sized regional law firm, where she climbed the ranks of the department for close to a decade.

Prior to working in legal marketing, she worked in law firms as a legal assistant, paralegal, and in the accounting department.

Cady was named to the Lehigh Valley Business 2020 Forty Under 40. She is a head coach for Girls on the Run Lehigh Valley and serves on the Development Committee for Third Street Alliance for Women & Children in Easton, PA. Cady received her B.S. from Kean University.

Edward C. Miller has spent his entire career creating effective and profitable marketing and business development strategies at large and small law firms, for practice areas and industry groups, and individual attorneys.

Prior to launching ESQuisite Marketing, Miller was the Chief Marketing Officer of Norris McLaughlin, a mid-sized law firm with offices in Bridgewater, NJ, New York, NY, and Allentown, PA for nearly 20 years. Before that, Ed was the Practice Development Coordinator at Riker Danzig Scherer Hyland & Perretti in Morristown, NJ.

Ed was named to The Legal Intelligencer’s 2019 list of Pennsylvania Trailblazers. He serves on the Advisory Board of Second Harvest Food Bank of Lehigh Valley and Northeast Pennsylvania. He previously served as Co-Chair of the Meritas North American Marketing Group.

Ed earned his B.S. in Marketing Management from Syracuse University.