ESQuisite Marketing WEBINAR - Cancelled due to lack of registration

Thursday, November 17, 2022          9:00 AM – 12:00 PM

“Legal Marketing Boot Camp”

Presented by: Cady Darago and Ed Miller

1 Substantive & 2 Ethics Credits         Tuition: $199.00

To Register Email: cle@lehighbar.org

This 3-part program will focus on marketing basics not taught in law school, rainmaking your way, and how to market ethically.

9:00 Am – 10:00 AM:

Practical Tips for Ethical Legal Marketing

The first hour of this webinar will discuss how you can market your practice and your law firm well and ethically – both can be true at the same time!

We will discuss the importance of legal marketing – and how to do so ethically including:

1. Website, Blogs, and Social Media
2. Email Marketing
3. Presentations
4. Interviews
5. Advertising and Direct Mail Marketing

10:00 AM – 11:00 AM

Rainmaking Your Way

There are so many successful attorneys with impressive books of business. How’d they do it, and how can you build your book of business without giving up your lifestyle and what’s important to you?

During the second hour of this webinar, we will share true stories of rainmakers and how they did it, discuss finding your passion within the practice of law, and tips and tricks to become successful while remaining true to you!

There’s only one way to become a rainmaker – YOUR way!

11:00 AM – 12:00 PM

Legal Marketing: What They Didn’t Teach you in Law School

Law school teaches you a lot – how to market yourself isn’t on the course list. For lawyers in private practice, you need to understand how to market yourself within your law firm and to the outside world – ethically!

In this final hour of this webinar, we will cover:

1. The formula for marketing success (reputation and relationships)
2. How to build your reputation (speaking, writing, blogging, serving on committees, pro bono efforts, etc.)
3. You are your product
4. How to build mutually beneficial, long-term relationships
5. Building consistency in your marketing and business development efforts

Cady Darago is a Founder and Managing member of ESQuisite marketing, a marketing agency providing a full range of services to law firms and individual lawyers. Prior to launching ESQuisite marketing in April 2019, Cady was the Marketing Manager of a mid-sized regional law firm, where she climbed the ranks of the department for close to a decade.

Prior to working in legal marketing, she worked in law firms as a legal assistant, paralegal, and in the accounting department.

Edward C. Miller has spent his entire career creating effective and profitable marketing and business development strategies at large and small law firms, for practice areas and industry groups, and individual attorneys.

Prior to launching ESQuisite Marketing, Miller was the Chief Marketing Officer of Norris McLaughlin, a mid-sized law firm with offices in Bridgewater, NJ, New York, NY, and Allentown, PA for nearly 20 years. Before that, Ed was the Practice Development Coordinator at Riker Danzig Scherer Hyland & Perretti in Morristown, NJ.

Ed earned his B.S. in Marketing Management from Syracuse University.